Customer Service as a Revenue Generation Strategy
Keynotes & Workshops

Easy Money: Service as a Revenue Generation Strategy
Customer Service is Your Guest Retention Strategy


Program Impact/Outcomes


  • Engage the audience by showing the financial gain to their business through improving the customer service experience
  • Thought provoking, with new ideas about creating engaged customer service environments

Presentation Scope

A fun hour of customer service math facts. In this presentation, Renie will present the math behind customer service and revenue generation through sharing facts and ways to start driving the customer service revenue generation strategy at your property. A few examples include: (please note these facts are research based and represent over 2,000 hours of Aspire research and study of customer service, retention and revenue growth).

  1. Customer service drives market share and RevPAR performance.
    FACT: Customer service drives revenues as much as 6% annually.
  2. Customer service increases guest wallet share.
    FACTS: The best predictor of share of spending is the customer’s perception of value and experience.
    The more they value, the more you will capture of their potential spending dollars.
  3. Customer service drives market share and RevPAR performance.
    FACT: Customer service drives revenues as much as 6% annually.


Customer Service Isn’t a Training Program - It’s a Way of Doing Business…The Revenue Generation Business
Building Your Customer Service Culture


Program Impact/Outcomes


  • Engage the audience by showing the financial gain to their business through improving the customer service experience
  • Thought provoking, with new ideas about creating engaged customer service environments

Presentation Scope

You do not need to teach an employee to pick up a piece of paper on the lobby floor. They do it because they have pride… because they care…they do it because they are engaged in your business…the customer service business.

Yes, cleanliness is a top 3 indicator of a guest’s intention to return. Customer retention is vital to any successful business! At its core, the issue of cleanliness goes beyond knowing how to clean a room, pick up trash or see the little details. The issue of cleanliness is pride, and pride comes through feeling connected and engaged in the work.

During this fun and interactive presentation, Renie will help participants identify the best way to engage their employees; and hence their customers, and make their guest experience fun, unique and engaging. Engagement creates highly satisfied customers and highly satisfied customers are 6 times more likely to buy again than merely satisfied customers. You can change your entire customer experience if you commit to doing so for 15 minutes per day.

Love the One You’re With
Revenue Generation Through Customer Service


Program Impact/Outcomes


  • Property leadership establishes the customer experience
  • Leadership Tips to improve your customer service experience
  • Make it fun and recognize your people and you will lead the charge

Presentation Scope

Customer service is easy to talk about and hard to do. During this presentation, Renie will walk you through 25 ways to improve your revenues through improving your guest experience (it is more than just customer service). This fun power point shows examples of smart service and lousy service.

Some examples include:

  1. Come out from behind the desk – how are you meeting and greeting – your 1st impression is the one they remember
  2. Cleanliness impacts the customer’s perception of your experience – use vanilla or lavender to change up the entryway, implement a 3 times per day “Find Trash on Our Property Team” and wipe off door handles and elevator buttons – if customers feel the grime, they think the place is dirty
  3. Find ways to engage the senses
  4. Get rid of those old, fake flowers and give us something ALIVE!