Barbara Campbell, vice president and director of buying environments, joined Aspire in 1998 to oversee the development and execution of all Aspire training programs including sales, customer care, revenue management, group and catering sales and coaching calls.

Prior to joining Aspire, Barbara was responsible for marketing and advertising accounts for several hospitality and tourism businesses in Colorado and New Mexico, including Telluride Conference Center, Snowmass Resort Association and The Aspen Meadows. As part of her role in managing the day-to-day operations of these organizations, Barbara directed the strategic planning, repositioning, leisure and group sales revenue growth strategies and Web site development.

She began her marketing career in New York City, where she spent six years in the ad agency business, working on the AT&T, Procter & Gamble and DeBeers accounts. Barbara's analytical approach to devising solutions and her ability to orchestrate effective change is instrumental to the success of many of Aspire’s clients.

Her aspiration in life:
"The definition of insanity is doing the same thing and expecting different results."